Simple and boring always lead to failure. The riskiest strategy for your business is to be boring unless your “boring” is remarkable.
The Purple Cow method appeals to you to take a risk in your business and how you market it. In a world where most are trying to play it safe, your attempt to take a risk will make you stand out. Most businesses succeeded because they were willing to take risks.
The Purple Cow method works best for small to medium sized businesses, where your niche is targeted. When you take a risk and make your offer remarkable, you would have created a Purple Cow business.