The Essence of Branding
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The Essence of Branding

Lessons from How to Create a Story Brand.
The Essence of Branding
Photo by zhang kaiyv / Unsplash

A captivating story can hold a person’s attention for a long time. Thus, the essence of branding is to create simple, relevant, and repeatable stories so that you “brand” yourself onto the public consciousness. You do this in 3 simple steps:

  1. Identify what your customers want
  2. Define a challenge your customers face
  3. Offer your products and services as a solution

In marketing, your brand needs to answer 3 questions that your prospects would have within the first 5 seconds of interacting with your brand:

  1. What do you offer?
  2. How will it make their lives better?
  3. What do they need to do to buy from you?