The Enemies of An Entrepreneur
2 min read

The Enemies of An Entrepreneur

Your first enemy is yourself.
The Enemies of An Entrepreneur

A successful business begins with a great strategy, and that comes from you — the founder of an empire.

Your mind is a gold mine, it’s where all your strategy comes from.

If you fill your head with confusion, doubt, distractions and people, you can’t differentiate your allies and enemies, victory and failure.

If you want become a strategist that wins at your business, you must:

  1. Know all weaknesses and blindsides that would influence, deter, waver your perception and decisions
  2. Declare a war on yourself to push yourself forward, for the alternative is permanent demise
  3. Fight with ruthless pragmatism against the enemies from the within.

The first enemy you’ll encounter in starting a business is yourself. You’ll distract yourself, fear for the uncertainties, and talk yourself out of what could be a great dream. But seeing yourself as the enemy is all too ambiguous, the solution? Instead of asking who you are, ask you aren’t. Build up spite and anger against all the people and actions you despise — you will find your true self from this rage. Use your sense of righteous purpose to defeat the enemy of the within.

The enemy on the outside also arises from your density. When other people become powerful, they tend to blend in to become an insider of the elites, because they’ve been granted access to the inner circle. Paradoxically, this makes them lose what made them stand out in the first place.

The center is dangerous because there are so many people with no room for fighting and limitless ambiguity. Don’t fall for the trap, use your moral compass and purpose as your North Star. Stay courageous and think for yourself. Being disagreeable may make more enemies for you, but your allies will be much stronger and more allies.

Enemies aren’t evil, they can give you motivation, identity, and focus. They give you an outlet for aggressive impulses, and show you what’s important enough to be a target.

Compared to aggression, negligence and indifference are more dangerous because it lulls you into inactions. Provoke arguments with an extreme stance to uproot who will follow you and who will object to you.

Always keep your hunches to yourself, let people reveal their agendas to you over time.

Learn more about strategies of war that are applicable in the battlefield of entrepreneurship:

The 33 Strategies of War (Joost Elffers Books)