Rapid Fire Marketing Tips
1 min read

Rapid Fire Marketing Tips

Lessons from Brand Hijack.

•  Don’t be afraid of your consumers. Listen to your most passionate fans and let them tell you their criticism on your business. They will give you honest and constructive feedback to elevate your brand to the next level.

•  A little controversy is good. Don’t try to shun controversy by being evasive. Treat issues with transparency, reality, and humour.

•  Adapt your marketing to the culture and rituals that you want to position your business in.

•  Stand for something. Establish a code of conduct and stay true to your brand.

•  Resist the temptation to over-market yourself. Never lose the essence of your brand. Don’t ride on hype. Be transparent yet enigmatic.

•  Know the timing to go mainstream.