Powerful advertising is anticipated, personal, and relevant. - Seth Godin
In a world where every modern company is trying to interrupt and fight for consumer’s attention, you should do the opposite. You must emerge from the noises and turn clutter into asset by seeking permission from your audience to sell it to them.
Every marketing campaign becomes better when you already have the permission to sell to your audience. Don’t be the marketer that constantly interrupts your prospects at any given chance, you are reducing your chances of making a sale.
By using permission marketing, you encourage your consumers to participate in a long term, interactive marketing campaign where you reward them for paying attention to increasingly relevant messages.