Perceived Value is Real Value
1 min read

Perceived Value is Real Value

Lesson from Personal MBA.

Not all forms of value are created equal.

The higher value your customers perceive your offer, the more you'll be able to charge for it.

As a rule of thumb, the less attractive the End Result and the end-user involvement it takes to get the benefit, the lower the value your customers will place on the offer. - Personal MBA

As such, your task as an entrepreneur is to focus on creating forms of value that require the least end-user effort to get the best possible end result, which will have the highest perceived value.