Not all forms of value are created equal.
The higher value your customers perceive your offer, the more you'll be able to charge for it.
As a rule of thumb, the less attractive the End Result and the end-user involvement it takes to get the benefit, the lower the value your customers will place on the offer. - Personal MBA
As such, your task as an entrepreneur is to focus on creating forms of value that require the least end-user effort to get the best possible end result, which will have the highest perceived value.