On Sales: People Will Buy What They Want
1 min read

On Sales: People Will Buy What They Want

Understand that people buy what they want, not what they need.
On Sales: People Will Buy What They Want

Whatever that you don’t want or need is always too expensive. If you don’t need a MacBook Air, you’d find even the base model to be overpriced. But if your desire for a MacBook is so strong, even the maxed out version of MacBook Pro would be worth it.

If you’re in sales, remember this:

People buy what they want when they want it more than they want the money it costs.

Read that again.

Other than the necessities, people often buy what they want and not what they need. Your responsibility as a salesman is to sell the legitimate benefits of your goods and services in a professional and ethical manner. This way, your customers will return to buy from you, because they trust you.

Learn more about sales here:

Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!