On Getting People’s Attention
1 min read

On Getting People’s Attention

Lessons from Platform, Get Noticed in a Noisy World.

How to make people notice what you’re trying to say or sell?

You must first provide an experience that catches their attention. You need to identify the “wow factor” of your product and your story. Ensure that what you have to offer solves a problem and exceeds people’s expectations.

Know that you must choose only few things to highlight because if you try to shine a spotlight on everything, nothing will be highlighted.

A “wow factor” is a combination of these ten elements:

  1. Surprise
  2. Anticipation
  3. Resonance
  4. Transcendence
  5. Clarity
  6. Presence
  7. Universality
  8. Evangelism
  9. Longevity
  10. Privilege

These elements allow people to develop connection to a higher purpose. Use them to your advantage.