How to Set Objectives for Your Business
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How to Set Objectives for Your Business

Lessons on setting objectives.
How to Set Objectives for Your Business
Photo by Austin Distel / Unsplash

If situation analysis is a snapshot of what’s happening, your objectives are a snapshot of the future. When setting objectives, you define what success will look like, in terms of specific and measurable outcomes.

The objectives must describe the quantifiable results that must be achieved to address:

  • the problem targeted in the issue question
  • the critical elements identified in your situation analysis

An objective usually begins with a qualitative statement, such as become the number one brand. But objectives must always be smart.

Specific
Measurable
Aggressive
Realistic
Time specific

Accurate, appropriate measures are crucial when defining objectives that address all the major aspects of the situation analysis and issue question.