In running your business, if you can make your customers smile out of the quality and method of your delivery, you’d keep them for life. They’ll remember you more than all the fancy stuff you’re trying to portray.
It’s the little things that make people smile. Pay attention to the details. When you aren’t swarmed with work, make the effort of getting to know your customers, speak to them like people because they’re just human.
Treat your customers like friends. It’s not always about just money, make it fun, take pizza for payment for extra favour. You never need to be boring.